Exploring the Freight Economy: Prather’s Insights on Tariffs and Their Impact

In a recent podcast, Keith Prather, the Managing Director of Armada Corporate Intelligence, shared his insights on several pressing topics. He delved into the freight economy’s current landscape, discussed how tariffs are reshaping supply chains, examined inventory levels and imports, and offered a glimpse into what we might expect for the 2025 Peak Season.

With over two decades at Armada under his belt, Prather has become a go-to expert for companies ranging from startups to Fortune 500 giants. His expertise spans corporate intelligence and economic forecasting while keeping an eye on global shifts in geopolitics and supply chain dynamics that influence business operations.

Prather’s background is remarkable; he previously served as CFO and now oversees “The Flagship,” an influential report known as the “Officer of the Watch Report,” which reaches more then 18,000 executives each week. Alongside co-founder Chris kuehl, he speaks at over 120 events annually about economic trends that matter to businesses today.

on another note, let’s talk about Jeff Berman. He wears many hats as Group News Editor for Logistics Management and other publications like Modern materials Handling. based in Cape Elizabeth, Maine, Jeff dives deep into logistics and supply chain issues daily—keeping readers informed about everything from freight transportation to materials handling innovations.

So whether you’re navigating tariffs or just trying to keep up with inventory trends in your industry—there’s plenty of valuable information out there!