Santorini is hoping for a swift recovery and robust tourism season
Santorini is hoping for a swift recovery and robust tourism season following recent seismic activity, with the Greek government initiating a comprehensive promotional campaign to reassure visitors of the island’s safety and allure. Drawing inspiration from Rhodes’ remarkable recovery after the devastating 2023 wildfires which occured in the heart of the tourist season, Santorini aims to emulate this success.
Between late January and early February 2025, Santorini experienced a series of earthquakes, with magnitudes reaching up to 5.3. This led to a temporary state of emergency and the evacuation of thousands of residents and tourists. The tremors caused minor structural damage but no casualties. Authorities implemented precautionary measures, including closing schools and restricting access to certain areas, to ensure public safety, and some safety measures remain in place on a precautionary basis.
Now that the seismic events have subsided, the Greek government has launched a €1 million international tourism campaign to reaffirm Santorini’s status as a premier destination- and safe destination. This initiative includes targeted digital marketing and collaborations with major travel agencies. Additionally, funds have been allocated to the Santorini municipality and the Greek National Tourism Organization (GNTO) to enhance the island’s global visibility. Plans are underway to invite foreign journalists and travel influencers to experience and showcase
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