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Ανακαλύψτε περισσότερα άρθρα στα αποτελέσματα αναζήτησης
Προσθήκη του ot.gr στην GoogleMore Greek consumers are planning to shop during this year’s Black Friday and Cyber Monday sales, with 67% intending to make purchases during the two promotional events, up from 63% in 2025 and 50% in 2024.
Black Friday falls on November 27 this year, followed by Cyber Monday on November 30. The findings come from the first phase of the EY Future Consumer Index Greece 2026, a consumer survey conducted by EY Greece in cooperation with research company MRB.
Shopping intentions are particularly high among younger consumers. The proportion rises to 72% among people aged 18 to 29 and 76% among those aged 30 to 39.
However, much of the planned spending involves purchases consumers had already intended to make. Among those planning to shop, 26% said they would have made the purchases at a later date anyway, while another 25% had postponed planned purchases specifically to take advantage of the November sales.
Only 19% expect to make additional purchases they had not previously planned because of the discounts. That figure
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