Why Pharma Companies Must Prioritize Track-and-Trace Tech in 2025

The biopharmaceutical industry loses approximately $35 billion annually due to temperature-control failures within the supply chain, which often results in products being damaged or destroyed. According to the same report, at least 20% of temperature-sensitive pharmaceutical products sustain damage during transit, making track-and-trace technology a crucial tool for ensuring transparency, accuracy, compliance and on-time delivery. 

Following are six reasons why pharmaceutical and life sciences companies must prioritize this technology in their logistics operations in 2025.

Enhancing real-time visibility. Visibility is paramount in pharmaceutical logistics. Track-and-trace tools provide real-time updates on shipment locations, conditions and estimated delivery times.

This level of transparency allows companies to identify and address potential disruptions before they escalate. For example, if a temperature-sensitive biologic is delayed in transit, real-time data can trigger contingency measures to protect the product’s integrity. The ability to monitor shipments in real time is no longer a luxury — it’s a necessity for ensuring both efficiency and patient safety.

Improving customer satisfaction. Pharmacies, hospitals and healthcare providers rely on accurate and timely deliveries to meet patient needs. Track-and-trace technology enables them to offer real-time updates and proactive communication to their customers.

For home prescription deliveries, the technology ensures that medications reach the right recipient on time and in the correct condition. For shipments to hospitals or clinics, it creates a seamless experience by reducing errors and delays.

Mitigating risk through secure data-sharing. In an industry where sensitive products and patient outcomes are at stake, data security and accuracy are paramount. Track-and-trace technology not only captures detailed shipment data but also protects it through encryption and controlled access.

By ensuring that only authorized stakeholders can view or update shipment information, track-and-trace applications safeguard against data breaches, tampering and errors. Accurate data-sharing enables faster resolution of issues such as lost or damaged shipments.

Meeting regulatory compliance. Pharmaceutical companies are held to