Discounts ranging from 7% to 40% are already visible in stores
Discounts ranging from 7% to 40% are already visible in stores and online platforms, giving shoppers a head start on deals. The Greek Ministry of Development has assured that rigorous market inspections are underway to ensure compliance with consumer protection laws.
Global fashion giants such as Inditex (Zara, Stradivarius, Pull & Bear, Bershka), Mango, and H&M have already started discounting select items, with reductions reaching up to 40%. Greek chains are also offering limited-time deals, particularly for online purchases.
The trend of early sales is fueled by the influence of major online retailers like Amazon and Asos, which have begun offering discounts ahead of Greek retailers, acting as a benchmark for price comparisons.
Key Dates and Expectations
The official sales period starts on January 13, with businesses expecting increased revenue during this two-month run. Retailers are optimistic, citing higher wages, controlled food inflation, and favorable winter weather as factors likely to boost sales. Analysts predict the total turnover for the sales season could surpass €6 billion.
However, concerns persist about household budgets, with rising housing costs and deferred holiday expenses potentially limiting discretionary spending. Many purchases during the Christmas season were made on credit or through “buy now, pay later” schemes, potentially
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