Celebrity Cruises expands to river cruising with 10 newbuild orders

Royal Caribbean Group has announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year.

The company has committed to an initial order for 10 ships that will sail on the rivers of Europe in 2027.

“Celebrity Cruises will bring the elevated design and sophistication of the Edge Series ocean ships to the river,” says the company’s January 28th press release.

Specific details regarding the ship design, staterooms, itineraries, and pricing were not provided by the Royal Caribbean Group.

Royal Caribbean Group has a portfolio of brands, including Royal Caribbean International, Celebrity Cruises, and Silversea. The company also owns 50% of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises.

“We’re thrilled to announce our entry into the river cruise market through our Celebrity Cruises premium travel brand,” said Jason Liberty, president and CEO, Royal Caribbean Group.

Laura Hodges Bethge, president of Celebrity Cruises, added: “Celebrity River Cruises will bring the quality and sophistication of our Edge Series ocean ships to the most iconic rivers, starting with Europe.”

The company says that more information